As part of promoting his upcoming film World Famous Lover, Tollywood hero Vijay Devarakonda has popularised his Rowdy merchandise like mugs, belts, shoes and slates. In an event, he freely distributed merchandise to fans. He went to the extent of giving away his shoes and belt to his fans that he is wearing. Vijay Devarakonda and Raashi Khanna, Aishwarya Rajesh, Catherine Tresa and Izabelle Leite are playing lead roles in the movie. It is directed by Kranthi Madhav and produced by K A Vallabha under the banner of Creative Commercials.