Tollywood senior character artist turned YSRCP leader Prudhvi Raj has been appointed as the Chairman of TTD's Sri Venkateswara Bhakti Channel (SVBC). The said decision was taken during the SVBC Board Meeting held in Tirumala. According to the reports, Prudhvi Raj will take responsibility for a new post on July 28th. During TDP regime, senior director K Raghavendra Rao served as Sri Venkateswara Bhakti Channel Chairman. After YSRCP comes into power, the Veteran Filmmaker has voluntarily resigned to the key post.