'No one gets money without effort.' This dialogue coming from a Jeweller, might surprise many. But with this, Lalitha Jewellery MD, Kiran Kumar has become well known, not just in Hyderabad, but in Andhra Pradesh (AP) as well. The jeweller spoke about his unique marketing, the way he has created a buzz among customers and the advantages of buying jewellery from his outlets. The most important point to note about Lalitha Jewellery is that there is no such thing as wastage or making charges, which he says is included in V.A. which is half of what other jewellers charge.