After the political tensions escalated between Mexico and its northern neighbor the United States, one airline has decided to be proactive. It has come out with the two-minute commercial ad by unveiling a program called 'DNA Discounts'. This campaign offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The commercial and is specifically targeted at states in the Western United States, including Arizona and Utah. The commercial features representatives from AeroMexico on their opinions about Mexico.