Tollywood hero Vijay Deverkonda earned incredible success with his first two films, Pelli Choopulu and much recently, Arjun Reddy. His Geetha Govindam too was a hit. But his latest, NOTA turned out to be a flop, which even Deverkonda acknowledged. However, Vijay, who was hailed during his winning days, is now facing flak, not from strangers, but those in the industry. Actors, who had come into the industry before Vijay, but have not yet gained much success are suddenly eyeing him with 'jealousy.' If he is not careful, he might be hounded like Uday Kiran, some people think.