Among many Ganesh Idols in Hyderabad, it is Balapur Ganesh which is blessing the people since 1990, when a Ganesh Utasav Samiti of Balapur Ganesh was formed. From 1994, the auction process of Ganesh Laddoo was launched. In the first auction process, the price was only Rs 450. In the year, 2000, the Laddoo was auctioned for Rs 1 lakh. Last year, the Laddoo was auctioned for Rs 15,60,000 and it was Nagam Tirupati Reddy of Jubilee Hills Ayyappa Society, who made the highest bid. Balapur Laddu, draws devotees to bid at high prices this year. It is said that Balapur Laddu is not being taken as prasadam but sprinkled on farms.