Megastar Chiranjeevi said that he agreed to launch trailer of Pyaar Prema Kadhal for three reasons. Tollywood star stated that he had an association with Tammareddy Bharadwaj for the last 40 years. I did not say ‘No’ when Tammareddy asked me to attend trailer launch event, he said. Another reason told by Chiranjeevi was affection towards music director Yuvan Shankar Raja, who has produced the movie. He recalled Ilayaraja, father of Yuvan, composing super hit songs for his movies in the 1980s. Chiranjeevi gave another reason was to encourage youngsters so that audience can watch youthful movies.