Producer Allu Aravind speaking at Happy Wedding Pre Release Event praised UV creations banner Vamsi for taking high risk in making films. He said they comes next to Bahubali makers in risky productions list and said they are known for huge risks and high rewards. He said seeing Niharika on posters as a heroine gives him a different feeling being one of the family members. He appreciated hero Sumanth Ashwin the son of producer MS Raju, for his romantic hero image. He wished for the success of the movie which is scheduled to release on 28th July.