Tollywood director, Tarun Bhascker had shot to fame with his Award-winning film, Pellichoopulu, with Vijay Deverkonda as hero. His film, Ee Nagaraniki Emaindhi released recently to mixed reviews. It is a romantic comedy. Tarun's earlier works were successful short films like Anukokunda. It is a love story. The young director is married to Latha Naidu, who worked as production designer in his films. About Anukokunda, he said that he had written it on motivation by his wife, but the incidents in the film are not his experiences.