Nag Ashwin, writer and director for the film, Mahanati, described about how he had developed the idea of making a biopic. Nag is married to Priyanka Dutt, one of the producer sisters and daughter of Ashwini Dutt. Nag also related about his relation with Ashwini Dutt, who is used to making blockbuster hits. Nag Ashwin's directorial debut was Yevadde Subramaniam. He said that he is happy to have made his parents proud with his success. He is a voracious reader, especially of the Lord of the Rings series.