Fidaa film director, Sekhar Kammula reacted sharply to the Facebook posts by actress Sri Reddy, on his character. He said that the posts hurt his fans, family members and those who know him closely. He never met Sri Reddy nor did he ever speak to her on phone, he said. If Sri Reddy does not immediately withdraw her statements on Facebook, against him, he said that he would take legal action against her. He is already preparing for legal action in the matter. Sri Reddy, who had threatened to leak information on Tollywood personalities, targetted Sekhar Kammula on Facebook.