Tollywood actor Sharwanand said that he wanted to buy the rights of Needi Naadi Oke Katha movie after watching the trailer. The actor said he called Vijay and expressed willingness to buy movie rights. I was disappointed when he told me movie rights were sold away, he stated. He said that Tollywood is releasing content-driven movies and NNOK will be one among them. Sri Vishnu, Nara Rohit and Satna Titus are playing lead roles in the movie. The film will hit theatres on March 23.