Cambridge Analytica, a firm that ran data operations for President Trump's presidential campaign, was banned from Facebook on March 16. The firm uses online information to target users with political messages. The app developed by Cambridge Analytica had gathered information of millions of people from Facebook. Cambridge Analytica has denied that it had misused data. Amid the controversy, Cambridge Analytica has suspended its CEO. Facebook said it hired a digital forensics firm to investigate the data breach. The US and UK governments are investigating the Facebook for breach of data.