Rahul Kumar, popular as Roll Rida said that RAP is the abbreviation for Rhythm and Poetry. It is a popular form of expression through words and music, mostly about revolutionary thoughts. Roll Rida mixes Telangana brand of drums and music in his songs. He worked with music directors like Keeravani, S.S. Thaman and Anoop Rubens. He is the voice behind Akhil Akkineni in Manam, and Jr. NTR in Temper, both of which have become huge hits. His private albums also became a huge hit and grabbed the attention of all age groups.