Ballaladeva of Baahubali, Rana turned brand ambassador for Reliance Trends. It is learned that the actor is appointed as the brand ambassador to promote the brand. Speaking to the media and responding over Sridevi's death, he said it was a sad day and 'I couldn't even have heart to go to Mumbai and I was not so associated with them'. He said her body of work actually forms like one of the pillars for what we are standing on a cinema. Rana said his favourite film is Kshana Kshanam film.