Tollywood film Awe that was received raving reviews, is directed by Prashant Varma. This is his first full-length film. Varma has to his credit, three short films and some 30 ad films. The difference is in managing the crew for the two different categories of films, he said. He had worked with Zee Films, whose brand ambassador was actress Tamannah. He completed his project successfully, for which he received kudos. Keeping the audience engaged right from the beginning is the key, he said.