Russian President Vladimir Putin took part in the freezing ritual to mark the Orthodox Christian ritual of the feast of the Epiphany. Dressed in a sheepskin coat and felt boots, the President immersed himself in the freezing waters of an icy lake. The video shows the President marching onto the ice of frozen Lake Seliger, with his coat and boots removed and dipping his head under the water before surfacing. He was seen immersing himself like a 'BOSS'. The video went viral on all social media platforms.