Ace director Rajamouli said actors or technicians in the film industry will only shine in a particular era and afterwards they will fade away. He participated in the 110th birth anniversary of LV Prasad in Hyderabad. Rajamouli said every actor or technician will remember LV Prasad Labs as they will be visiting for some work. He stated that the LV Prasad Group is always eager to introduce new technology for the benefit of Telugu film industry. He showered praises on LV Prasad Group for purchasing Dolby Atmos technology which was used for Baahubali series.