Arjun Reddy-fame director, Sandeep Vanga and hero Vijay Deverkonda launched the film, Mithai. Vijay clapped for a scene to begin shooting. Mithai is written and director by debutant, Prashant Kumar. It is expected to be a dark, surreal comedy. In an open letter to India Glitz yesterday, Prashant said that it is a tribute to his favorite film makers, COEN BROTHERS. At the launch event, Sandeep said that the film is to be watched for its unique genre. Vivek Sagar has scored music for the film.