Rangula Ratnam Movie unit held a Press Meet as the movie is going to be released on 14 January. Hero Raj Tarun said the movie is a family entertainer and a feast to the audience for Pongal. Senior actress Sitara said it is her first movie under Annapurna Creations Banner and said the movie is very realistic. Director Sri Ranjani said she is so fortunate to get launched through Annapurna Banners. Nagarjuna being the producer said the movie is like Pongal Special Food Item 'Bobbattu' to the audience and said he is proud of Annapurna production unit.