AP govt is allegedly serious on cinema theatres for selling food items at above the MRPs. So far theatres sold food products at special prices under 'Select channel' policy. AP Govt now took the decision to cancel Select Channel policy. In this regard district collector passed orders to sell food products at MRPs in Vijayawada. AP govt says the decision has been taken with great difficulty by keeping all the pressures aside and on the other hand theatre management expressed difficulty in selling food products at MRPs as per the collector orders.