Director Sekhar Kammula said that he learnt a lot after his National Award-winning film, Dollar Dreams. He recalled how he struggled to promote his film, which was a commercial failure, even in the States. Later, he realised that films should have some commercial value. About ego issues with other directors, Sekhar Kammula said that he had nothing to complain against anyone, so long as they retained the values. He does not compromise on content and makes sure that other directors too do that.