Fidaa director, Sekhar Kammula explains why he prefers new faces as heroes, instead of those with star image. He said that he has a lot of demands like bulk dates, which might not be suitable for star heroes. Basically, none of his stories demand any star image. Even for Leader, Rana was at that time a fresh face, he said. Sekar said that heroes were being seen lately as tough men, who are capable of everything from the word go. But Fidaa hero is soft, like Pawan Kalyan, in his early films. They are more like ordinary men among the society, who could be loved for what they are. He chose Varun Tej because he is an upcoming hero, who might remain in the hearts of the audience rather than be a flash in the pan.