Director Ravi Babu is son of veteran actor, Chalapati Rao. Ravi Babu is known for his no-nonsense attitude on the sets. He said that at the beginning if his films, he has to pretend to be angry, as he wants his crew to learn about his timings, his sense of aesthetics etc. Later, after they get in to the groove, he is cool, he said. Ravi Babu never attends audio release functions, as he finds them boring. His own films have not such functions. He promotes his films, sometimes with just a single poster, on which he works for days, he said.