Playback singer Usha is popular in Telugu film world, since a decade. A three times Nandi Award winner, Usha sang many songs for hit films including Indra, Chitram, Nuvvu Nenu, Santhosham, Varsham etc. She said that certain directors were not really happy with her in the beginning, but later there was a sentiment that the films in which she sang the songs, became hits. So they started encouraging her. Many directors still give her chances to sing because of the sentiment behind her work.