Ism film starring Kalyan Ram and Aditi is another product from Nandamuri house. Chatting on NTv, Hari Krishna was happy about the response to the film. Kalyan Ram had a new look in the film, with his six pack abs, that have done wonders to his image. Heroine Aditi too who was entirely new to Tollywood was excellent in the film. It is Puri's magic that worked through the film.