Visionary film director SS Rajamouli gave a call for effective cigarette smoking ban in public places. He said that cigarette smokers not only damages one?s health but also cause harm to others. Rajamouli participated in fight smoking awareness programme organised by the American Oncology Institute in Hyderabad. Extending support to anti-cigarette smoking, Rajamouli burnt an effigy of 25-feet cigarette. Rajamouli said cigarette should not dominate our lives. He said that cigarette smokers are prone to cancer.