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BMW to increase prices by five percent

Fri, Dec 12, 2014, 03:18 PM
New Delhi, Dec 12: German luxury automobile manufacturer BMW Group Friday announced a price increase of up to five percent across its product offerings including the Mini brand in India effective from January 1.

“We want to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance," said Philipp von Sahr, president, BMW Group India.

"With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment.”

The company added that by end of 2015 it will aggressively expand its dealer network by increasing the number of outlets to 50 across major metropolitan centres and emerging markets in India.

Currently, BMW India has 37 sales outlets in the Indian market.
Agency: IANS

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