'Tata Xenon Yodha' Launched

New Delhi: Tata Motors launched its new commercial vehicle 'Tata Xenon Yodha' today. The starting price of this pick-up vehicle is Rs.6.05 lakh.

It is the upgraded version of its Xenon XT. Bollywood superstar Akshay Kumar is the new brand ambassador for Tata Motors Commercial Vehicles.

Xenon Yodha is available in multiple variants in 4x4 and 4x2 as well as single and double cab options.

It is powered by 3-liter diesel engine, available in both BS III & BS IV compliant versions.

Ravi Pisharody, Executive Director, Tata Motors Commercial Vehicles said, "Besides strengthening our presence in the pick-up space, our new Xenon Yodha will enable us to partner existing mini truck users."

"We are very much confident of extending our lead in the category of light commercial vehicles, complementing the popularity and success of the Tata Ace category of small commercial vehicles", he added.