Sat, Aug 22, 2015, 11:26 AM
Telugu actress Anushka launched Rudramadevi Rath Yatra to promote the film. The yatra was launched to give wide publicity to the movie. The actress took a selfie with the vehicle and flagged it off. In the past, chariots and others vehicles were used to promote films. Anushka welcomed the producers idea to launch a vehicle to promote the movie. Watch the video to know other details.