Tue, Apr 14, 2015, 01:11 PM
Net neutrality issue has courted controversy. According to the principles of Internet service providers (ISPs), it should treat all traffic on their networks equally. Equal preferential treatment should be given to all websites. Flipkart has pulled out of Airtel's controversial Airtel Zero platform over the issue of offering free access to certain apps and services after huge backlash on social media and other platforms. Last week, Airtel Zero, a platform that allowed app makers to pay for data accessed by their users. This was seen as a violation of net neutrality and provoked a strong response from customers.