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Swedish carmaker Volvo to sell its cars online

Mon, Dec 15, 2014, 01:41 PM
Hyderabad, Dec 15: The Swedish carmaker Volvo Car Corp said is preparing to sell vehicles online soon to compete with German luxury rivals like BMW.

The carmaker, controlled by China's Geely, is expected to introduce web sales gradually and wants to spend more on digital advertising.

Outlining changes to the company's global marketing strategy Monday, Volvo sales chief Alain Visser said, "The plan is to have all our car lines in all our markets offered digitally."

A handful of car makers earlier tried selling their vehicles directly online.

Tesla's electric car sales have cut out traditional dealers and this had led to conflicts and effective exclusion from several parts of the United States of America.

However, Volvo is reported to have assured its 2,000 dealerships worldwide that it has no such plans.
Agency: Ap7am Desk

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