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Warner Bros. ties up with nearbuy for digital partnership of 'Batman vs Superman' in India

Tue, Mar 22, 2016, 10:43 AM
New March 22: With the ongoing excitement surrounding the most awaited movie of the year "Batman vs Superman: Dawn of Justice", nearbuy and Warner Bros. Pictures have entered into a digital partnership and the association entails onsite promotion, official movie merchandise and premier tickets for the movie in India.

"Fans in India are passionate about these characters and through this association we are giving them a chance to show their allegiance with their favorite heroes and win some cool merchandize from the movie," Sachin Kapur, CMO and Cofounder of nearbuy, told IANS.

The partnership is to get some engagement from Indian fans.

"The plans are to increase the hype for the movie and get some sense of engagement. Though social media engagement is there but it is difficult to segregate which hero has more following. Through this initative we see a call to action and a chance to beat the wait for the movie," he added.

In addition, nearbuy is giving Batman and Superman fans from all across the country a chance to choose their allegiance. Participants who pick the side that receives maximum votes will ultimately stand a chance to win exclusive premier tickets through a raffle.

nearbuy is an Indian local commerce venture that enables you to discover the finest experiences in your neighbourhood. It bears the motto of being "Globally Driven yet Locally Inspired" and is available on both mobile and web platform.
Agency: IANS

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