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Austin girls say Beauty is skin deep, so Dark is Beautiful

Sat, Mar 12, 2016, 01:13 PM
Black is beautiful was the slogan not long ago. Now the new slogan is dark is beautiful.

Three classmates of the University of Texas at Austin are celebrating dark beauty. They have started a global campaign on the social media #unfairandlovely and are making waves.

The three students, all female include two sisters of South Asian origin, Mirusha and Yanusha Yogaraja, and Pax Jones, aged 21, a black student.

Pax put up stunning pictures of her two friends on the social media with great effect.

The students are incensed by South Asian matrimonial advertisements which invariably seek `fair complexion.'

The massive cosmetics market feeds on `fair complexion' into selling their wares. Girls by the cosmetics to look a shade fairer.

The idea of the three friends is to demonstrate that beauty is only skin deep and Dark is beautiful.

Mirusha told the BBC that she had to take up the campaign because colourism is rampant in South Asia.

The campaign has its origin in negativity. One fair skinned South Asian simply winces at Mirusha because her skin is little fairer.

The dark girls are told not to go out in the Sun, lest they get darker and so on.

In any case the three girls together have made the campaign, Dark is beautiful, a global one.
Agency: Ap7am Desk
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